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The Pirelli Calendar 2013 is getting deep, guys: They hired Steve McCurry\u2013known for his award-winning photojournalism (he shot the famous \u201cAfghan Girl\u201d photo in 1985); not nude calendar work\u2013to shoot next year\u2019s issue, featuring women who are committed to activism and charity. AND it will feature a very-pregnantAdriana Lima, belly and all! They\u2019re calling it a\u00a0 \u201cCalendar of the Soul\u201d and it\u2019s already making headlines for its heartwarming theme.<\/p>\n
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“I want to portray women who are sexy without being naked,” said McCurry, who joins the long list of masters of the clicks that have helped make the “Cal” was born in 1964, an object of worship: Richard Avedon, Peter Lindbergh, by Herb Ritts, Peter Beard. An object that tells women through beauty its time.<\/p>\n
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Italian Vogue has come out with behind \u2013the-scenes photos of Lima, along with models Elisa Sednaoui, Petra Nemcova, Isabeli Fontana, Liya Kebede and Kyleigh Kuhn, described as \u201cwomen protagonists involved in the support of foundations, NGOs and humanitarian projects,\u201d shot against the grave backdrop of troubled Rio de Janeiro. I can appreciate the sentiment, but if they really wanted to send the message that inner beauty\u2013in the form of altruistic, humanitarian work\u2013is more important than outer beauty, they might consider look beyond supermodels for inspiration.<\/p>\n
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I\u2019m not out to belittle anything the women featured in the calendar do; not every model chooses to funnel their money and fame into charity work, and without socially-conscious celebs like them, there\u2019s no doubt that NGO\u2019s would have much smaller budgets to fund their good work.<\/p>\n
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But does it mean that the folks at Pirelli are turning a new leaf? Not really.<\/p>\n
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Including an extremely pregnant Adriana Lima, boasting of the models\u2019 off-camera accomplishments, choosing a gritty background,\u00a0 and snagging the guy who shot one of the most-recognized war photos of all time to do the calendar aren\u2019t altruistic actions on anyone\u2019s part; they\u2019re just a really, really good way to get attention and boost sales (and one the calendar hasn\u2019t tried before). This isn\u2019t a well-rounded group of \u201creal women\u201d stripping down for the Pirelli calendar, and as far as we\u2019ve heard, proceeds from the calendar aren\u2019t going to help build schools for young girls. Until that changes, we\u2019re still just talking about a nude calendar\u2026and I\u2019m not quite ready to applaud Pirelli for anything but innovating marketing.<\/p>\n
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