In the tracks of the TV series  – from India to Armenia

In Indian culture, it is commonly said that when a woman marries, she marries her husband and his family at the same time. Bride’s relations with other members of the family, especially the mother-in-law, are crucial and crucial for survival. Two decades ago, Indian soap operas focused on bride – mother-in-law relationships. Ani Kojoyan, a researcher on language, communication and gender issues, has covered her Indian TV series in her article published in Media.am.

The author’s observations about the image of a woman representing an Armenian TV viewer through Indian soap operas are particularly interesting…

 “… Being less costly and consequently affordable products, as well as bearing rmantic and human relationships (men and women, women- women, mother-in-law, women-society), elements of common expectations and emotions, Indian soap operas attract the consumer market of other countries , including Armenian.

Starting in September-October 2016, five Indian-made TV series appeared on the Armenian air. At the moment, Indian television series are ahead of their watchdog rating than any Armenian TV series.

The plots of the soap operas are so intricate that they even carry a certain social message, such as the problem of selective abortion, the interaction of the high and low class, the problem of marriages and children’s marriages, in the event of individualized relationships, this message becomes lost and becomes immeasurable and it is incomprehensible.

Anxiety is the simultaneous display of so many soap operas. The great stream of prime time, plus the abundance of Armenian soap operas, keeps the viewer from a number of real local social issues. It remains to think and ask if it’s a coincidence or a certain policy.

Full text in Armenian