New Year video about “bad mother” decreased rating of the client bank
Because of its New Year video advertising Moscow Credit Bank was heavily criticized by users of social networks. Moreover, the bank’s rating sharply decreased because of sexist imagination of the authors of the report, because they calls to stop using services of the bank spreading such “values”.
Video pictures of the tension of a single working mother who is unable to spend time with her baby because of work. Creative Santa Claus by a child’s request decides to reeducate “bad mother”, snatching her violently and dragging her through the mountains and valleys …
This quite expensive video received negative responses from users in Facebook, which described it as sexist and advocating violence against women.
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