The boy starred in the advertisement of Barbie for the first time

The boy starred in the advertisement of Barbie for the first time. Together with two girls the boy advertised Moschino Barbie, which is a joint initiative of Italian fashion house Moschino and Mattel Company having been manufacturing this doll since 1959.

Earlier Moschino’s creative director Jeremy Scott said that for creation of the spring-summer collection he was the Barbie doll. According to him, shooting a boy in the advertisement, they tried to break the stereotype that Barbie is a toy only for girls.

Commenting of the boy’s involvement in the advertisement, the representative of the Mattel Company said that thus they sought to emphasize that gender is not important in the fashion world, but the creativity and imagination are important instead.

Sales of Moscino Barbie started last week with a limited number. The price was 150$ per doll. They have already been sold.

The advertisement appeared on YouTube on October 30^th and had a fairly large number of views.

Full text in Armenian